Jean Paul Gaultier's Surpising New Gig...With Diet Coke

We always thought Karl Lagerfeld would have enjoyed first dibs on this gig, but Jean Paul Gaultier has been named the creative director at Diet Coke. (You can't make this stuff up!) JPG will create a limited-edition collection of bottles and cans and develop online content, retail concepts and ad campaigns across Europe. He also stars (with puppets!) in three short films on YouTube entitled "The Night & Day Serial Designer," which launch today. Check out the video of the first adords (and random!) short, and then put a can of Diet Coke on the top of your head to see what happens.