Andrej Pejic Jean Paul Gaultier Kokorico Campaign Is Male Model's First Fragrance Deal

 

 

 

We love when rumors turn out to be true -- especially good ones about Andrej Pejic. A month after a French TV reporter dropped the hint that the androgynous male model had a big beauty deal in the works, Women's Wear Daily confirms that Pejic is the face of Jean Paul Gaultier's newest fragrance.

The scent, called Kokorico, is a men's fragrance, reports Women's Wear Daily, Gaultier's first in 16 years. The product was already released in France last summer with its own ad campaign, featuring the very manly-looking male model Jon Kortajarena and two bra-clad girls.

But Andrej, who has posed in bra spots himself, will star in a new round of ads, ostensibly reaching audiences beyond France -- and perhaps beyond men.

Considering Pejic's versatility, particularly in his past work for Jean Paul Gaultier, the new Matthew Stone-lensed campaign could just as easily feature the blonde, long-haired model in a traditionally female look as a men's one. But since the fragrance is specifically a men's product, perhaps we'll get a rare glimpse of Andrej in a dapper suit?